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Host 09 in Milan - 5 days of world-class business
During 23rd and 27nd of October the Host exhibition was held in Milan. Customers, stakeholders and partners from around the world were there to see what the 1445 exhibitors had to offer. Crem International was on the scene with its complete product range of coffee machines from Coffee Queen and Expobar.
Crem International, based in Arvika, has three production units, in Sweden, Spain and China and sales companies, in Norway, Germany and the U.K. The company manufactures and sells two brands - Expobar espresso machines and Coffee Queen for Original, Instant and Freshbrew coffee machines.
- "This is a very important exhibition for us," says George Möller, CEO of Crem International. Thanks to developments in recent years, we now have a very wide range of products where we can offer our customers all types of coffee machines and concept solutions which none of our competitors can. It is important to show the world market that we are a strong international player who wants to be present in more and more markets, regardless of tradition and culture of coffee.
The Milan Fair is one of the largest in the world with a total of 24 exhibition halls. All 91,000 square metres filled with all kinds of machinery for the hotel, restaurant and café industry. Four of the halls were filled with only coffee machines. It is impossible to cover everything in one day, so during the five days you have to have a strategy, if you want to see everything.
On the Crem International's stand, sales personnel and staff from all the sales companies were in place to accommodate customers and show machines. Besides English, Swedish, Spanish, German, French, Norwegian, Japanese and Mandarin were spoken. - "We've had customers from all continents and parts of the world on our stand," said an excited Jenny Randström, International Sales Manager of Crem International. ‘We have had, today, customers from parts of Europe, Australia, South Africa, China and India but we have also got new contacts in Russia and South America and parts of Europe where we have never done business before."
The great interest from existing and new customers gives a strong feeling that 2010 will be a good year. Crem International has, during the year, launched several, new, innovative products and since the group has several strong product areas the recession in the market has not been as noticeable as for some competitors. The R&D department in both Sweden and Spain are working at full speed and will launch several new concepts in the near future.
‘We stand ready to meet the market and can see the dawn on the horizon’, concludes an upbeat Georg Möller.
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